Assignment 6 Reflections

I hope we covered the subject matter properly, we wanted to actually focus on the positive aspects of the ad itself. Furthermore, we should always take into consideration WHO the ad is for. Certain colours and metaphors might not work and I think it is very hard to find an ad that is truly global...there always seems to be a few more people that tend to see different things...

And I think most of the class seemed agreeable to our analysis too, and someone also spotted a very good point, the position of the car is on the top, almost asking the viewer to look up at it, and as we know, looking up seems to bring ideas of looking at something grand and powerful.

I will also upload the presentation itself shortly. Most of the time I am really not for wordy powerpoint presentations, I would rather the audience focus on what I say. When theres too much text sometimes I feel it gets distracting which is why I took the minimal approach.

First slide was there to break ice.

Overall, I'd rate ours 90/100

I would also like to point out Mikes presentation, very classic analysis of a photo, interesting ideas too of that inner tension, 91/100

Celeste/Jas presentation also was interesting, struck alot of nationalist sentiment here, and I like the way how many of us also interpreted the ad in a different sort of way. Good choice! 95/100

Assignment 6

Here is our analysis of the photo we chose, its an ad for a Volvo car...

Ok firstly the type of photo this is

Commercial photography, idea to sell.

• Chess being a game that signifies intellect i.e. Chess = IQ, chess pieces cant move unless someone is there to drive them. In a game of chess everything is built around the king, just like in the ad. Chess is a game normally associated with people of class and intellect as well and people would thus want to associate themselves with these kind of people in the upper crust.
• Metaphor here is the car being the KING. King refers to: Position of power, royalty, wealth says that if you drive this, it places the driver in the position of the KING.
• The photo of the car is taken from a lower view point, which enlarges and makes the subject seem bigger and more menacing than it really is, which emphasizes the power. The rest of the chess pieces are taken at eye level and thus seem less intimidating.
• Black – Classy, stylish, powerful, sexy. Appeals to both East and West. In Japan, nobility experience.
• Shiny – glittering effect, like jewels, also shows the idea of something well polished and worth the viewers attention.
• Ad entirely in B&W – contributes to the idea of “chess” since these are the only two colours in chess
• Brand – Volvo’s target: males in their 30s-40s. Tradition of big and manly cars. Main idea – safety first – lots of testing for safety. – relate back to idea of idea of protection? Chess is a slow thinking mans game.
• Black and white:: stable colour also, supports the middle age man.

Oppositional readings

• But in the end, the ad is very western in nature, everything from the cars to the use of material and even the analysis we use is Western. The game of chess is especially alienating.
• Others have interpreted the ad with the king being the slowest piece on the board, others have felt that the IQ was a moot point. Why King and not Queen? Feminism.
• Chess itself is a very slow game which contrasts with the idea of a “fast” car.
• The ad is very clean cut and to the point, no clutter and serves to focus the viewer on the car.
  
• Created in Saudi Arabia, over there black is also a symbol of nobility. But it’s a more male dominated society which would influence the choice of audience

Assignment 5

Realism photo


Formalistic

Expressionist

The theme was Creep. Initially I had ideas of taking very nice macro shots of insects, until of course I started driving around the Seng Kang area and noticed the idea of urban creep. I began to look around and took some preliminary snaps before moving off.

I then moved on to a second theme, the literal idea of creeping in traffic, there were some really nice shots taken BUT they seemed to connote speed more than creep.

After presenting in class though, it seemed like some of my other shots were actually better than the ones I chose, one of which wasnt exactly the same subject, but I think this will serve as an impetus to shooting a new set of photos. Personally speaking, it was a slightly risky assignment this time because I literally was standing in the middle of the road taking photos and had to dodge cars to save myself. On the other hand I also needed to shoot from a much lower point of view this time, and lying down on the road was a definite no. In the end a little bit of trial and error helped me get the photos I wanted...

I was also advised to play a little more with the lighting I shall reshoot and experiment again. I think if possible too, I would like to actually try to flesh out the traffic creep idea...its just that its so ironic that when Im on the road at that particular time it ALWAYS jams and when I want to take photos it NEVER jams. Argh.

Im much more pleased with the final result this time too...

So a summary,
Effort 45/100
Final product: 40/100
Total: 85

I also thought that Jyllins snail photos were fantastic, I think that Jillyns snail photos were fantastic, the composition was nice (except for a minor boo boo) and the subject matter was interesting too beautiful to catch a snapshot of nature like that... 90/100

Mikes photos were wonderful too, I thought his Realism photo was a little surreal from where I was sitting though, but it looked surreal in a fantasy kind of way, very very nice, plus the little plant growing really had character to it! 90/100

Assignment 4 - After the Show

The picture here actually has two meanings, it plays in two areas and I will cover both of them in a hopefully systematic way.

Firstly, technicalities, the idea of lens versus the eye. I had shot this entire picture using a macro lens, in order to get the finer details in each of the objects. Furthermore, this was supposed to highlight the difference between a lens and an eye, we can see and focus on everything, whilst on a lens, there is always a considerable blurring of images and background (under low apertures of course).

The other are of play was the use of elements that made the montage look surrealistic. The cropped fork, the giant coin, the floating note. Those elements were supposed to give the audience the idea that they were montaged in (or cropped). But the suprise is that in actual fact, all these supposedly impossible (yet subtle - ala Renee Magritte), are actually POSSIBLE in real life.

The other bit was the idea of meaning. The piece entitiled After the Show (in accordance to the theme 'the day after') was talking about the transition between a show and the harsh realities of the world.

The first thing one will notice is the apprently coolness of the picture, I shot the picture with a graet deal of blues, whites, greys and greens. The cool effect is supposed to exemplify the harsh reality of the world.

The only speck of warmness from the wood panel at the side is an abstract meaning about the glitz of showbiz being only a fraction of the world (majority being cold and harsh).

The chair is angled in such a way that it shows a person leaving his seat so what the viewer sees is the performers table 'in action'.

The book on the table represents knowledge that does not enter.

The fork bent represents a stretched and severed state of physical being.

The coin represents big money from performing.

Yet the floating note (dollar notes are worth more than coins) represents even more money flying away. Combined with above it notes the struggle to survive.

Yet the hanging sword on the wall denotes the will to fight. But its tied up in string, emotional strings so to say.

The window grills represent a sort of prison, and gives the feeling of entrapment.

The house outside has a window which is shut, once again reinforcing this idea of worldly harshness.

The cards are ruffled up a little to add to the idea that things are left in a mess.

There is a tub of wax on the table. Most people do not know what it is. Many assume it to be food - this is to play on the idea of wax food and that perhaps the show persons intake is not truly nourishing to himself.

The thing I like most is the brokeness of the picture itself - from afar, it looks fine and only when one comes in a sees the cracks and displacements does one notice how broken a person is.

That should be it, overall...
Concept - is deep but a little hard to tell
Photo - didn't quite understand the meaning of montage

Overall: 80

I also really liked Ivy's picture, I think it really grapsed the idea of a montage 90/100
Celeste also had a nice view of CHIJMES only thing is that the picture was a little too yellow for my taste 85/100